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Procrastination: Friend or Foe?

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Came across an interesting tweet this afternoon which posed the question whether procrastination furthers or hinders creativity.

The original tweet is https://twitter.com/grantdraws/status/460764353961013248.

As a student and as an employee, I admitted to being a procrastinator, explaining it away as doing my best work under pressure. Now as a business owner, I  do the more interesting tasks before I focus on the less intriguing.   But, I assign and meet deadlines for the undesirable tasks because they must be done in order to keep the business g(r)owing.

The tweet struck another chord, though, as I now describe myself as a ‘ponderer’ or ‘muller over’ when it working on new custom basket designs.  Gifts made for actual persons and orders are easy for me; the creativity stems from a conversation, in person or through email, with the customer.  Even with just a snippet on information, I’m able to focus on the recipient and reason for the order.  I’ve been told that my creations show great insight into the gift giver, the recipient and the purpose behind the gift.

My problem arises when as a result of wanting to grow the custom gift basket line, I need to fill up our shop with custom gifts for shoppers to both browse on the shelves and purchase not because they ordered it but because once seeing it they realize it fills a need in their world to put smiles on someone special’s face.

When I don’t know who is going to purchase it nor who is going to receive it, I spend too much time and energy trying to gather and display items, struggling over which container to select, the color and fabric for the bow, how it should be wrapped and on and on.  I strive for stunning and practical selection of items to include and a presentation that wows but expend lots of effor to  work, re-work, do and re-do every step of a basket design when there is no person or story attached to it.

Would appreciate your help in creating these stories, givers and recipients so I can fill the shop with delightful gift options by answering the following few questions that will prompt my creativity and gift problem solving.  Thanking you in advance.

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About taf

Owner of Gifts To Go/Contract Postal Unit located in Surprise, AZ

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