Today, Day Two of Small Business Week 2014, brings to mind that while I consider Gifts To Go a ‘micro’ business in that I’m the owner and THE employee, there are a few slightly more micro small businesses in operation.
Gifts To Go prides itself on promoting local authors and local artists and frequently describes them as smaller businesses than itself. I tend to think of authors and artists writing or creating art feverishly in their basements, dens, spare bedrooms or kitchen tables. I’m sure they are not always working at frantic speed as I’m sure there are writer’s cramp moments, toss it out the window moments and hours of product and self introspection.
I’ve been reading this week’s material from multiple ‘expert’ sources on promoting small, shopping small and the value of the backbone of the US economy. I agree with it and am glad to be a part of it. But it strikes me there are some unsung players in the small business realm.
Consider the Etsy store owner. Maybe she makes jewelry or greeting cards or organic dog treats – regardless of product type she’s working the small business dream and hopefully making a profit as she does. Likewise give some thought to the teen, trying to save money for college, who doesn’t drive or cannot afford insurance to drive a car, who walks dogs before and after school in his neighborhood. Again a wee sized business contributing to the US economy.
So, to the volumes of written material this week, I’d add a shout out to those like the Etsy store owner and teen dog walker, those who embody the spirit of entrepreneurship in the tiniest of business settings. A strong American economy depends on all organization sizes. National Small Business Week implores us to shop small and shop local — and I add a request that you look beyond the small shop doors. An internet purchase from an Etsy store or hiring the kid next door to wash your windows will have a similar positive economic impact.
Don’t need anything you could purchase from a small retailer in-store or online? Don’t despair. Instead of shopping, give them an even greater boost – refer the great small businesses to your family and friends. Do it publicly with a review on their Facebook page or write their name and address on a piece of paper to share with your neighbor. Be active this week in supporting the locally owned businesses; we’ll all appreciate your endorsements.
Speaking of being neighborly, I’m reaching out to my neighbors near Avenue of the Arts and Bell Road in Surprise to invite the Etsy store owners and Ebay’ers to drop their USPS packages off anytime Monday-Saturday from 9am – 5pm. My small business values your business.